Field Marketing Manager

Key Responsibilities:

Content Creation & Marketing:

• Develop and execute engaging content for social media platforms to drive brand awareness and engagement
• Write, edit, and publish blog posts, press releases, and other written content to support marketing campaigns
• Produce high-quality video content, including product demos, tutorials, and promotional videos
• Collaborate with design teams to ensure all content aligns with brand guidelines and messaging
• Monitor and analyze content performance metrics to optimize future campaigns
• Support product marketing with content for product collateral including brochures, datasheets, and presentations, that effectively communicate product value propositions

Events:

• Plan, coordinate, and execute global events, including trade shows, product launches, and customer engagement events
• Manage event logistics, such as vendor coordination, booth setup, and promotional materials
• Work closely with sales and marketing teams to ensure events align with overall business objectives.
• Track and report on event success metrics, including attendance, lead generation, and ROI.

General Marketing Activities:

• Assist in the development and implementation of marketing strategies to drive product awareness and sales
• Stay up-to-date with industry trends and competitor activities
• Support cross-functional teams with ad-hoc marketing projects as needed

Qualifications:

• Bachelor’s degree in Marketing, Communications or a related field, master's degree is preferred
• Experience in heatlhcare or medical devices is preferred
• 4+ years of experience in content creation, social media management, and event coordination
• Strong writing, editing, and proofreading skills
• Experience with event support
• Experience managing social media platforms
• Excellent organizational and project management skills, with the ability to meet tight deadlines
• Strong interpersonal skills and the ability to collaborate effectively with internal and external stakeholders
• Willingness to travel for events as needed

D&I Statement

At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.

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