Healthcare Product Manager

About the Role

We are seeking a strategic Upstream Global Product Manager to lead the development and commercialization of smart human-machine interfaces (HMI) and advanced visualization solutions (e.g., medical-grade displays for surgical, imaging, interventional, and endoscopy applications; AI-based HMI for surgical, procedural navigation and guidance). This role will define the product strategy, drive cross-functional execution, and own the end-to-end lifecycle of our global portfolio.

You will collaborate with a global team, take P&L ownership of Barco’s standard and custom products, and engage with top MedTech players across diverse modalities and clinical segments.

Key Responsibilities

1. Market-Driven Product Strategy

• Define the product vision, strategy, and roadmap based on market dynamics, user needs, and competitive insights to drive sustainable growth.
• Lead value proposition development, including market research, customer interviews, and competitive analysis to identify unmet needs and business opportunities.
• Develop portfolio strategies for target clinical settings, ensuring optimal segmentation, pricing, and differentiation.

2. End-to-End Product Lifecycle Management

• Partner with Sales, Product Marketing, Project Management, and R&D to drive new product introduction (NPI) and lifecycle management (LCM).
• Steer advanced development and pre-study projects to align with business objectives.
• Build business cases for new products/features, including ROI analysis, pricing strategies, and risk assessments for global markets.

3. Commercialization & Stakeholder Leadership

• Develop Go-To-Market (GTM) strategies with Sales and Marketing to ensure successful product launches.
• Co-create marketing assets, sales collateral, and training programs to enable commercial success.
• Support global exhibitions and events to drive market engagement.
• Monitor sales performance (topline & bottom line) and optimize for sustainable growth.

Qualifications

Education:

• Master’s degree in Engineering, Science, or related field (MBA is a plus).

Experience & Skills:

• 5+ years in Product Management, with hands-on experience in NPI and LCM for medical devices/systems (displays, imaging, or surgical tech preferred).
• Proven track record of owning and scaling a product/portfolio with measurable business impact.
• Deep knowledge of medical device development (V-model, Agile, DHF/DMR, FDA/MDR/NMPA, IEC/ISO standards).
• Strong business acumen—ability to prioritize needs, make data-driven decisions, and drive execution in a matrixed organization.
• Fluent in English & Chinese (English as primary working language).
• Exceptional communication, pitching, and stakeholder influence skills.
• Experience at the intersection of hardware, software, and services (preferred).
• Analytical mindset—able to measure project, operational, and sales performance (P&L, ROI, timelines).

Behavioral Competencies:

• Proactive leader with a results-driven, ownership mindset.
• Decisive & influential—able to drive alignment across stakeholders.
• Adaptable innovator—stays ahead of market/tech trends with strong business intuition.
• Highly organized self-starter with excellent time management.